Fieldwise

Overview

Fieldwise is a modern agricultural supply company serving independent farmers with tools, equipment, and services designed for long-term productivity. As the company prepared to expand beyond regional sales into a national audience, they partnered with Climb to rebuild their website and create a marketing film that could clearly communicate their value, credibility, and commitment to the farming community.

The Problem

Fieldwise had earned trust through years of hands-on experience, but their digital presence didn’t reflect the depth or reliability of their offering. Their existing website was difficult to navigate, visually dated, and ineffective at telling their story. Marketing efforts leaned heavily on product specs, missing the human side of modern farming.

Key challenges included:

• A website that felt transactional rather than relational
• No clear narrative explaining how Fieldwise supports farmers beyond products
• Low engagement with digital marketing campaigns
• Difficulty communicating credibility to new customers outside their region

Fieldwise needed a digital experience that felt grounded, honest, and human—while still being strong enough to support growth and lead generation.

The Solution

Climb approached the project by focusing on the people behind the work. The strategy combined a clear, conversion-focused website with a cinematic marketing film rooted in real farming moments.

Website Experience

Climb redesigned the Fieldwise website to prioritize clarity, trust, and ease of use:

• Simplified navigation organized around farmer needs, not product categories
• Clear messaging focused on partnership, reliability, and long-term value
• A modular design system allowing teams to easily add products and resources
• Performance-optimized build for rural connectivity and mobile use

Marketing Film

The marketing film was shot on location, capturing early mornings, long days, and the quiet pride of working the land.

• Documentary-style visuals featuring real farmers
• Minimal narration, letting visuals and natural sound carry the story
• Messaging centered on stewardship, resilience, and generational knowledge
• Short and long-form edits for web, social, and sales presentations

Together, the website and film worked as a unified story—positioning Fieldwise as a trusted partner, not just a supplier.

Project Timeline

• Week 1–2: Discovery, messaging strategy, and film concept development
• Week 3: On-location filming and website wireframes
• Week 4–5: Website design, development, and post-production editing
• Week 6: Launch, asset rollout, and performance tracking

Total timeline: 6 weeks from kickoff to launch

The Outcome

The new website and marketing film helped Fieldwise connect more deeply with their audience and supported measurable business growth.

Results within the first 90 days:

• +92% increase in qualified inbound leads
• +57% increase in time on site
• -38% reduction in bounce rate
• Higher engagement across social and email campaigns featuring the film
• Improved sales team close rates when using the film in pitches

Most importantly, Fieldwise gained a digital foundation that honored their roots while supporting future growth.

Closing

By combining clear digital strategy with honest storytelling, Climb helped Fieldwise translate real-world trust into a modern digital presence—proving that strong marketing doesn’t have to feel manufactured to be effective.